History: The Dutch pioneers who went to Indonesia in the 17th Golden Century were real adventurers: they started coffee, tea and tobacco plantations in jungles which before where never used for agriculture. Fit gentleman in their late twenties, usually from middle class families, undertook the long journey by sailing boat to Batavia. They used family capital to start the plantation. After 5 years the plantations started to bear fruit and the first shipments of precious coffee, tea or spices were sent back to Amsterdam. The young pioneers usually ran out of money soon and they returned to Holland to find fresh (ad)venture capital. The young men would put on their nicest clothes and high hat. They would enter a ‘coffee house’ and hoped to be invited on a table with successful business men and would offer them a cigar. Sipping coffee, smoking a cigar, they hoped to be allowed to explain why they needed more money. Much time was not given. They had to explain in a simple, concise and convincing manner. They would take the box of cigars, turn it around and write essential figures on the backside: size of the plantation, number of plants, investment per hectare, years to maturity and the expected first yield, the quality and the price. Finally, they indicated profitability and a proposal how to share it with his investors. Within 15 minutes the Cigar Box deal was done: or not done..!